Developing and validating a Chinese cultural value scale in tourism
نویسندگان
چکیده
Chinese cultural values are important in understanding tourists’ behaviour. However, the literature is void of a relevant scale measuring tourism. This research aims to develop and validate tourism (abbreviated as CCV-T). Following rigorous development procedure applying multi-stage studies, identified 5-factor measurement CCV-T, composed 17 items with sufficient reliability validity. The five value factors Leisure Life Enjoyment (LLE) , Filial Piety Relationship (FPR) Self-fulfilment Righteousness Humanity. CCV-T provides simplified holistic structure tourism-related values. solid base further understand relationships between tourist
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ژورنال
عنوان ژورنال: Tourism Management
سال: 2021
ISSN: ['0261-5177', '1879-3193']
DOI: https://doi.org/10.1016/j.tourman.2021.104327